Betsson, a Swedish betting site, came to Outside Line looking to build an app to increase user engagement throughout the Ice Hockey World cup. Working alongside a developer and with input from the art director we created a facebook app that allowed users to select teams and place “predictions” on all games throughout the championship. Users then could invite friends to compete with them building up points to become the overall winner. All artwork and user interfaces were designed from scratch and built over a 4 week week period. The project was met with great response which then meant it was reskinned for the Euro 2012 football that summer.
Role: Design at Outside Line
Launched: July 2012