Lactofree, a site dedicated to educating consumers about lactose intolerance and selling the Lactofree brand required an entire site redesign.
Working alongside the team at W+K I produced a site that was inline with the current print creative. USing bold and bright colours we created a more fun and enjoyable experience for the user. One of the highlights being the Lactose diagnosis tool, a step-by-step break down that helps the user decide if they should use the Lactofree range.
Role: Lead Designer
Completed: July 2012