Working alongside the art director and creative team we created the 2013 campaign that reinforced and built upon the 2012 “beautifully swedish” tagline. Where as previously we focused on one central ambassador for Rekorderlig, we introduced a selection of other ambassadors to help build on the idea that Swedish culture was as diverse as the flavour ranges provided by Rekorderlig. The introduction of male ambassadors also helps to steer the drink away from being seen solely as a female drink brand.
The campaign has been received well with outdoor advertising being seen across a number of sites throughout London, front cover wraps of Stylist and a number of events being held throughout the summer including the Swedish Summer House in Victoria Park.
Completed: August 2013